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DPDM – Diploma in Practical Digital Marketing (06 Months)
Aug 2, 2021
LKR60000.00
CPD UK Certified
This is a 06 months program which is designed to improve your practical skills to handle a digital marketing specialist position.
Course content
- Formulating a digital strategy
- Facebook business manager and campaign set ups under awareness, consideration and conversions
- Audience building on Facebook and Instagram ( core audience, custom audience and lookalike audience )
- Retargeting on FB and IG
- Google search ads
- Google display ads
- YouTube ads
- SEO
- Case studies discussion sessions
- Facebook commerce manager
- Event manager ( Facebook business manager )
- Collaboration center ( Facebook business manager )
- Automated rules ( Facebook business manager )
- Ad reporting ( Facebook business manager )
- Experiments ( Facebook business manager )
- Bidding strategies ( Facebook )
- Brand safety ( Facebook business manager )
- Creative hub ( Facebook business manager )
- Google analytics
- Advance tools on Google ads
- Case studies discussions
- 02 months training for Facebook Blueprint Exams